Mind the Gap
JW Marriott San Antonio Hill Country Resort & Spa, San Antonio, TX Visit Website
Tuesday, June 16, 2026
8:45 AM - 9:45 AM
iCalendar
Central Standard Time
Sponsored by American European Insurance Group and Burns & Wilcox
Join Brandon Smith EVP of Marketing & Communications, Glidewell for Mind the Gap
No CE
Register for IIAT's 2026 INSURCON to attend this session!
Anything out of balance can be dangerous, right? During this session, Brandon helps bridge the gap and bring balance between maintaining healthy relationships and leveraging technology. Brandon shares how his team builds deeper, more meaningful relationships and converts over 6,500 digital leads per year. His primary goal is that attendees leave this session with a proven game plan that supports the use of technology, maintains excellent customer experience, consistently generates a positive ROI, and helps build longer-lasting relationships.