ABEN- Reaching Diverse Customers Marketing Series- Introduction

Webcast, Remote  
Friday, April 22, 2022 10:00 AM - 11:00 AM   iCalendar Central Standard Time

No CE Hours

Members- free

Video-On-Demand provided by ABEN, The Agents and Brokers Education Network

Presenter- Kelly McDonald 

This introduction to the individual marketing segments will provide insights into how the demographics of the population are changing.  You will find out how to tweak your agency’s marketing message to be relevant to any new customer group and tactics to make sure that your agency is operationally friendly and ready to communicate your unique message in a relevant manner that shows respect for others’ cultures, values, language and priorities.   Learn how to develop a diversity marketing plan and how to measure your success, autopsy your failures and continue to achieve your goal of reaching new and more customers!

Webcast  

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ABEN- Reaching Diverse Customers Marketing Series- Introduction
No CE HoursMembers- freeVideo-On-Demand provided by ABEN, The Agents and Brokers Education NetworkPresenter- Kelly McDonaldThis introduction to the individual marketing segments will provide insights into how the demographics of the population are changing. You will find out how to tweak your agency’s marketing message to be relevant to any new customer group and tactics to make sure that your agency is operationally friendly and ready to communicate your unique message in a relevant manner that shows respect for others’ cultures, values, language and priorities. Learn how to develop a diversity marketing plan and how to measure your success, autopsy your failures and continue to achieve your goal of reaching new and more customers!
April 22nd, 2022
10:00 AM
April 22nd, 2022
11:00 AM
Central Standard Time
Webcast, Remote