ABEN - Reaching Diverse Customers Marketing Series- Introduction
Webcast, Remote
Friday, April 22, 2022
10:00 AM - 11:00 AM
iCalendar
Central Standard Time
No CE Hours
Members- free
Video-On-Demand provided by ABEN, The Agents and Brokers Education Network
Presenter- Kelly McDonald
This introduction to the individual marketing segments will provide insights into how the demographics of the population are changing. You will find out how to tweak your agency’s marketing message to be relevant to any new customer group and tactics to make sure that your agency is operationally friendly and ready to communicate your unique message in a relevant manner that shows respect for others’ cultures, values, language and priorities. Learn how to develop a diversity marketing plan and how to measure your success, autopsy your failures and continue to achieve your goal of reaching new and more customers!